Why do British people buy Christmas trees in advance?


Although the heat has not completely faded away, many consumers in the UK have already taken action and started to buy Christmas trees that are only needed in the middle of winter. What made them prepare for Christmas so early? It's not because Christmas is coming early, but the recent severe inflation in the UK has caused people to worry that prices will rise sharply during the Christmas shopping season. According to the British "Daily Mail" report on the 3rd, in mid-August, the search volume of Google's "simulated Christmas tree" increased by 122%. Almost at the same time, the sales of imitation Christmas trees of John Lewis, a well-known department store chain, increased by 4 times compared with the same period last year. Selfridges also said that searches for Christmas decorations on the company's online store have recently increased by 20% compared with the same period last year. According to expert analysis, the current inflation in the UK is serious, and consumers are worried that continuous inflation will further increase the burden of holiday expenses, so they start in advance. Merchants also advise consumers that if they are afraid that the cost of Christmas will be too high to afford, they may wish to buy holiday items in advance and spread the holiday expenses over a longer period of time: buy Christmas trees in summer and wait for the "Black Friday" promotions When buying Christmas gifts in advance, this is a good way to reduce the pressure on consumption..

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